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Container-native storage refers to storage solutions that are specifically designed and optimised for containerized environments.

The shift toward running stateful applications (i.e., those that maintain data or state between transactions or interactions, such as databases, message queues, or file systems), as opposed to stateless applications, has driven the demand for storage solutions capable of handling persistent data.

KubeVirt is an open source project that enables virtual machine management on Kubernetes. With KubeVirt, organisations can run traditional VM workloads, alongside containerized applications within a Kubernetes cluster. It works by teaching Kubernetes a new "language" or resource type called a VirtualMachine, allowing the system to handle VMs using the same commands and logic it uses for containers. Kubevirt is increasingly popular as a VMware alternative.

VMware migration is the process of moving VMs or workloads from one environment to another, leveraging VMware's suite of tools and technologies. This can be converting physical servers into VMs to reduce hardware dependency, transferring VMs between VMware environments or from VMware to alternative platforms such as Proxmox, Nutanix or OpenShift, or moving VMs to cloud-based VMware services or other cloud providers like AWS or Azure.

FlashArray delivers storage virtualisation solutions purpose-built for VMware, with deep integrations including vSphere Virtual Volumes, VMware Live Site Recovery (formerly Site Recovery Manager), and Pure1 VM Analytics for visibility down to the individual VM level. Everpure is trusted by organisations like AutoNation to manage their entire VMware environment, including disaster recovery, from a single platform.

Everpure supports VMware, Nutanix, and Kubernetes from a single platform, with dedicated solutions for each including disaggregated external storage for Nutanix and Portworx by Everpure for Kubernetes-based VMs and container workloads. Whatever mix of virtualisation approaches makes sense for an enterprise, the Everpure Platform provides consistent storage without requiring separate infrastructure for each hypervisor or platform. Everpure supports both the Nutanix Kubernetes Platform and VMware’s vSphere Kubernetes Service.

VM-aware storage is designed to work seamlessly with virtual machines and deliver the best VM performance possible, with FlashArray providing NVMe-based performance and Pure1 VM Analytics enabling real-time optimisation down to the VM level. For enterprises running containerized VMs, Portworx by Everpure extends those capabilities to KubeVirt and Red Hat OpenShift environments.

Maximum performance in a minimal footprint is a core design principle of Everpure storage virtualisation solutions, with FlashArray delivering consistent low latency for data-intensive VM workloads, including database restores that dropped from six hours to six minutes for one financial services customer. Pure1 VM Analytics lets teams drill down to the VM level to find and diagnose latency issues in real time, so performance problems are identified before they affect workloads.

Continuous availability for business continuity is built into the Everpure Platform, with proven uptime across enterprise VM environments at organisations like Access, which runs more than 30,000 VMs with minimal disruption. Everpure integrates with VMware Live Site Recovery for orchestrated recovery, enabling enterprises to meet strict RPO and RTO objectives without manual intervention.

VMware Live Site Recovery integration with Everpure FlashArray enables fully orchestrated VM recovery with strict RPO and RTO objectives, as deployed by government customers where meeting recovery commitments is a compliance requirement. Snapshot-based VM recovery eliminates the manual restore workflows that make traditional disaster rcovery processes slow and error-prone.

API-first design and unified workflows for provisioning, governance, and Day 2 management across the entire data estate reduce the manual overhead that makes large VM environments operationally expensive. AutoNation uses Pure1 to manage its entire VMware environment from a single interface, spending less time maintaining storage and more time on higher-value work.

Up to 50% lower TCO with budget predictability through an Evergreen subscription makes Everpure storage virtualisation solutions a defensible commercial choice against both legacy arrays and hyperconverged alternatives. One government customer achieved an 18:1 data reduction ratio in VDI environments and a 60% lower total cost of ownership, demonstrating that density and efficiency gains compound across large virtual estates.

Consolidating VMs onto fewer arrays through maximum performance density reduces the infrastructure footprint as VM environments grow, with Everpure FlashArray supporting deployments like Access's more than 30,000 VM environment with high performance and minimal disruption. Evergreen subscriptions ensure that scaling does not trigger the refresh-cycle spikes that make large VM estate growth financially unpredictable.

18:1 data reduction ratios in VDI environments are achievable with Everpure FlashArray, enabling large VMware and VDI deployments to consolidate onto fewer arrays without sacrificing performance or availability. For enterprises managing thousands of VMs or dense VDI environments, Pure1 VM Analytics provides the workload-level visibility needed to optimise density without introducing latency.