6:34 Webinar
Coz Unplugged at Pure Accelerate 2026
Founder, John “Coz” Colgrove closes the keynote program with a candid perspective on where Everpure is headed next.
This webinar first aired on 17 June 2026
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Okay, so now they'll finally let me say something in this session. the first thing, I'd like to thank all of the customers and all the partners for coming and joining us here. you know, everyone at Pure tries to work incredibly hard to help you, improve your IT infrastructure, help you do a better job, help you do it in a simpler, more easy fashion.
And we appreciate the trust you've shown in us, and we intend to continue working incredibly hard to deserve that trust and to make things even better for you. So thanks to all of our customers and all of our partners. And if you're not a customer or partner, but you're a prospect, talk to somebody else who is already a customer and find out what you're missing out on.
so I want to talk a little bit about, go back to something that Charlie was talking about and the journey we're on. A number of people have talked to me about our change from Pure Storage to EverPure. And, you know, in a sense, it's continuing the journey we've always been on. When you give us data to store, in order to store that data the best way, we have to know
about the data. We have to know about the future. What is that data? How are you going to access it in the future? How often? You know, what sizes of access? What are you going to access with what else?
And, you know, if you want to build the greatest infrastructure on the planet, you know, that's what you have to have. That knowledge of the future. Well, you know, we can't have that, and you don't have it really, right? Nobody knows the future.
But we started out building, you know, FlashArray and FlashBlade, great storage infrastructure. We're going to keep working on that, okay? As we have an increasing focus on data intelligence and data management, we're not abandoning, you know, what got us here.
We're going to continue to work really hard. We have a lot of engineers and a lot of effort and a lot of cool things. You saw some of them, yesterday. You can see them over at the hub on improvements we're doing to that storage infrastructure.
But what we're really now doing is focusing a lot more on understanding what's above that infrastructure. Understanding your data better. Data intelligence will help us tell you what are you actually storing? Where are you storing it?
You know, you can optimize. You know, just knowing even things like how many copies of the data that you have. where is it? It helps you understand your risk. It helps you comply with the rules you want to have. It helps you set simpler rules.
And so, you know, we started out at the infrastructure layer, and we're just continuing to go higher and higher up to help you build the best infrastructure possible and to make your lives as simple as possible and as easy as possible. Right? We started out with an incredible focus on making one array, one storage product really simple and easy to use.
You know, now we're focused with the enterprise data cloud and with Fusion on fleets and trying to make those as simple and easy as possible. In the same way, that, you know, you sit there at home and you walk into your room and you can turn on the light switch and you know exactly what's going to happen. You go around your office and you go into some of the conference rooms that have really
complicated lighting, and nobody knows how to turn the lights on properly. Nobody knows how to get them set. "Oh, I want the, lights by the screen here dimmed," and everybody goes and futzes with it, right? Think of how many meetings you s- go into where people spend the first five minutes
trying to get the AV set up right. And you never do that at home because you know your system and it's simple. That's what we're trying to do with your fleets, trying to let you manage the entire thing simply, easily, with surety of knowledge. And, you know, it's a journey that we're going to be on for several years.
So, you know, next year and the year after at Accelerate, you're going to see a lot more about the enterprise data cloud, a lot more about data management, a lot more about data intelligence. Because it's a journey that, you know, will take us, you know, five, ten years to get to where we consider it done.
And then we won't even consider it done. We'll still go and improve it. you know, and it's something that people have been trying to do in this industry for a long time, and they've been unable to do it. You know, the tools that we bring that enable us to do it are a combination of a few things.
One is incredible agility, right? You think about the all-flash systems we built and the combination of Evergreen with, you know, the plug-and-play hardware updates and agility that that gives you, the ability to move things around easily. You know, you look at what Chad was showing the other day about non-disruptively migrating
your storage to offload, to balance your load. You know, all of you that have five arrays, ten arrays, twenty arrays, you know that you're always looking and saying, "Oh, this one's more heavily used than that one." You'd like to get the whole thing evenly balanced. We're giving you the tools to do that and to do that non-disruptively.
you know, the, ability to ha-- or I should say the agility that you have, that's one of the key things that enables you to really use the data management and data intelligence tools we're going to develop to create a great infrastructure. The other thing that's really, valuable here is the ability to use AI, right? One of the things that really attracted us to OneTouch was getting away from the army of
programmers you needed to understand every application and every piece of data in order to make that happen, because then you're always behind the curve. We can now use tools like artificial intelligence to help us do this, and that's why now is the time that we can finally make the real benefits of data intelligence and data management happen.
And, you know, that's going to be our main focus for the next several years. so with that, I hope everybody has a fantastic day.
Founder, John “Coz” Colgrove brings a more personal and direct close to the keynote program, sharing perspective on innovation, momentum, and what’s ahead.
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